![]() Other iconic pieces, such as Verner Panton’s ‘Cloverleaf’ sofa and a Muslingestolar 'Clam' chair stand alongside personal pieces from Fuch’s collection – built up over three decades - including a sculpture by Frank Stella, paintings by Nir Hod and a video work by Marco Brambila. Copley are items that caught Cole’s attention when visiting Fuch’s own apartment in Berlin. There are other elements of truth in this three-dimensional fiction: a 2013 Douglas Gordon light bulb sculpture and nude painting by William N. Buttercup’s real-life founder, Evan Cole, who once lived above ABC Carpet and Home in New York. The fanciful biography is loosely based on H.D. Buttercup is a furniture and art dealer with an impressive and eclectic collection of modern and contemporary pieces. Buttercup’s Apartment is presented as the living space of Herbie Buttenscheimer, a fictional figure, who according to the whimsical narrative founded the H.D. Buttercup invited Fuchs (who runs Michael Fuchs Galerie) to curate an installation at the site, inspired in part by Fuchs’ own apartment above his gallery in Mitte, housed in a former Jewish Girls’ School. To mark the occasion of their flagship opening, H.D. Buttercup, the Californian interiors emporium, who celebrate a decade of trading this year. Buttercup’s Apartment inhabits part of a 30,000 sq ft in a downtown warehouse – the location of the new flagship retail store and HQ of H.D. Additionally, the partner relationships may open the door to comparable placement in Coco Republic doors in Australia and New Zealand capitalizing on the firms leading market position in this region.Ever wondered who lives above the shop – and what their home might look like? Berlin-based gallerist Michael Fuchs is tapping into our curiosity with a sumptuous installation of an imaginary apartment in LA’s Arts District. Fuchs’ gorgeous fantasy, H.D. It is anticipated that the Design Center offering will be extended to Coco Republic's additional US locations at SoCo and The OC Mix in Newport Beach Orange County and 55 Stockton Street at Union Square San Francisco. The HD Buttercup Design Center in Culver City launches with parent Coco Republic in 30,000 square feet, Timothy Oulton in 10,000 square feet, and key partners including Matouk, Society, Pom Pom and Coyuchi. The flagship hosts activation events including a calendar of inhouse art galleries, speaker series, networking brunches, influencer events and F&B popups. HD Buttercup can co-market to its database aggregated over decades in the design industry, active email cohorts and a digital advertising reach of more than 2 million impressions each week. Partner brands will also have access to site specific marketing programs run by industry experts. "Through Design Center, we are able to offer our brand-retail tenants the benefit and efficiency of leveraging our best-in-class tech platform." "With the launch of Coco Republic into the US, we have made significant investment into new and leading technologies to support sales performance, execution and customer satisfaction in a bricks and mortar setting," said Jack Keifer, Global Head of IT for Coco Republic based in the US. As needed, Buttercup can also support partner warehousing requirements and last mile delivery through its owned infrastructure. Design Center can offer its partners end to end technology including checkout, inventory, point of sale, inventory management, staff scheduling services, umbrella digital media, ecommerce and social media offerings. ![]() HD Buttercup Design Center offers digitally native and wholesale brands that traditionally have not operated in a bricks and mortar setting a path to quickly capitalize on a physical high traffic location for home specific customers. "Under the roof of HD Buttercup, we will curate a compelling multi-brand collection that is a differentiated experience relative to the sea of sameness that has become the norm in mono brand, vertical home retailers". "Consumers and the decorating community are looking for one convenient center of design and product excellence to start their ideation and home renovation journey," said Skye Westcott, US President of Coco Republic. The store will benefit from traffic adjacent to the new Apple Los Angeles headquarters and other recent proximate office and content headquarters for Netflix and Amazon. Buttercup pairs its storied editor status in discovering compelling home brands, significant recent investments in store technology under new ownership and A+ location "home centric" real estate locations to offer a flexible, cost effective and productive shared environment solution.īuttercup's 100,000 square foot experiential flagship store at Helm's Bakery home furniture lifestyle center sits at the epicenter of growth, coolness and convenience of Culver City.
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